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IBM wants to purchase a digital ad spot after the first quarter of Packers Vs. Texans at NRG stadium, Sun 10/25. The price of the

IBM wants to purchase a digital ad spot after the first quarter of Packers Vs. Texans at NRG stadium, Sun 10/25. The price of the ad is $685,000.

In the equation for value of a company located in Wisconsin (like Great Lakes Roofing Corporation) as a potential customer,

V = t = 1 n S t m t d t t = 1 n ( D t + R t ) d t A

, what is the effect of this advertisement on the value of the customer?

A. It increases $685,000.

B. The information is not enough for calculating the value of the customer.

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