Question
Ice cream can be consumed at home or out of the home. Let's focus on ice cream that is consumed at home. Find the top
Ice cream can be consumed at home or out of the home. Let's focus on ice cream that is consumed at home. Find
the top brands of ice cream makers in the U.S. If you can locate the market share data, that'd be great.
How profitable is ice cream business? Is it a growing market? How does it compare to other food items? What is
the general trend of the ice cream market? Find the financial statements of publicly traded companies to answer
these questions.
The U.S. market is dominated by two giant consumer product companies: Unilever (Ben & Jerry's, Breyers, and
Klondike, etc.) and Nestl e (H aagen Dazs, Dreyer's, and Drumstick, etc.). There are other significant players such
as Baskin-Robbins and Blue Bell Creameries, but the former is more similar to a coffee shop chain and the latter
is privately owned and hard to gather financial information. So we shall focus on Unilever and Nestl e.
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