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Ideally, a channel captain: has sufficient market power to force his policies on other channel members. is a manufacturer. is a strong retailer or wholesaler.
Ideally, a "channel captain":
has sufficient market power to force his policies on other channel members. | ||
is a manufacturer. | ||
is a strong retailer or wholesaler. | ||
is assigned this role by majority vote among channel system members. | ||
earns that "position" by effective leadership. |
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