Ideas for a restaurant

Test market results

1. Surveys

2. Customer feedback on prototypes

3. Focus groups

II. Location and Layout

A. Location

1. Demographic analysis of location vs. target customer profile

2. Traffic count

3. Lease/rental rates

4. Labor needs and supply

5. Wage rates

B. Layout

1. Size requirements

2. Americans with Disabilities Act compliance

3. Ergonomic issues

4. Layout plan (suitable for an appendix)