Ideation process for new chocolate product, coco bliss (brand name) generate well thought out set of innovative product ideas that fit the industry brief. Include PBI model and brand pyramid.

( Industry brief ) people are gradually adopting healthier lifestyle and paying close attention to what they put into their bodies. the consumer targeted for our products are young individuals, particularly millennials who are health conscious of their diets aiming for healthy lifestyle and have environmental awareness and climate change. In addition, consumers with health issue or dietary requirements will also be able to consume our product. Our chocolate are not only marketed to people who purchase chocolate for personal consumption but to those who like to gift chocolate to others for special occasions. Our product packaging is made of paper, all the paper we use is biodegradable and recyclable. Chocolate bars are often wrapped in aluminium foil or PET films. However consumers increasing seeks more sustainable and eco-friendly packaging choices. aluminium packaging is more expensive and time consuming to produce and PET wrappers have been proven to be difficult to recycle. Our paper base packaging can be easily recycle which reduces greenhouse gas emission that can contribute to climate change.