Identification of a minimum of three primary business challenges/objectives that are not directly related to Human Resource activities. Examples include: increasing market share, improving customer service and retention, global expansion, etc. 2) Proposed Human Resource initiatives to address the challenges/objectives identified in #1. The proposal should include resources needed (human capital, financial, etc.) for implementation of the initiatives. *Financial considerations can be an approximation. 3) An evaluation plan that will address the proposed actions identified in #2 and should include both quantitative and qualitative measures