Identification of Social Problem of Grab Food and Foodpanda- identify and analyse any one of the social problem that

is related to its business operations, growth, and progression. Examples of social problems that are part of UN SDG 12:

Wasteful consumption

Wasteful generation and management (i.e., recycling, reusing, reducing)

Natural resource (i.e., depletion, climate change, pollution, global warming, increased carbon footprint, deforestation, effect on marine life, loss of biodiversity, etc.

Environmental Scanning of Grab Food and Foodpanda - micro (internal) and macro (external) environments analysis to evaluate the feasibility of considering the social problem(s) into the marketing context of the company. Provide relevant justifications.

Social Market Segmentation of Grab Food and Foodpanda- defining the target social market segmentation based on geographic, demographic, psychographic and/or behavioural bases.

Innovative Social Marketing Mix Strategies of Grab Food and Foodpanda - propose new product and/or service development, pricing, distribution/location, and integrated marketing communications in social marketing strategies for your company's improvement.