Question
Identify 10 ads that have used subliminal messages, and report about these ads. Is it very easy for consumers to identify these hidden messages? What
Identify 10 ads that have used subliminal messages, and report about these ads. Is it very easy for consumers to identify these hidden messages? What effect do they have if any? If not, why do you think advertisers use them?
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
