Identify $2$ rival brands from the Interbrands$$ Best Global Brands and search for a

good print advertisement for each of them. The advertisements should clearly

reflect the positioning strategy of the products. Both advertisements must be

attached. $($Exceptions: Coke, Apple, BMW$,$ Samsung$)$

$1.$ Identify the main target market $($secondary target if any$)$ and specify the

positioning strategy $($POD$,$ POP$)$ for each brand. Briefly discuss how each

brand attempts to differentiate their brands from each other based on the

positioning strategy. $(1-2$ pages$)$

$2.$ Based on the information from Interbrand, briefly explain why brand X is

ranked higher than brand Y$.(1-2$ pages$)$