Identify 3 target market segments for the Johnson Johnson baby-safe hand sanitizer. You must segment your market by demographics and geography first. Then choose a third basis with which to segment your market using one of the four bases for segmentation found in your textbook and discussed in class (Behavioral, Demographic, Geographic, or Psychographic. For example; “I will segment the market for your product based on Gender or Age, Intended usage, and Geographical location.” For each target market segment, you must write a descriptive paragraph that provides details about the segment. You should also give each of your segments a simple descriptive title; "Seattle Region," "Millennial Women," "Hiking Enthusiast"

For your demographic segment, you should provide a description of your segment with 3 to 4 statistics about the size, location, income, or other relevant pieces of information related to your demographic segment.

For your geographic segment - you must identify a specific geographic segment (a place or location) that you would focus marketing activities. (For example Bellingham, Whatcom County, All of Washington)

Assess a third target market segment of your choice that you feel is relevant to the offering you will introduce. You might choose a Psychographic Segment. (PNW Liberals), you might choose a Behavioral Segment, (Businesswoman) or a second Geographic or Demographic Segment. Whichever you choose you must write a description of that segment using any relevant statistics and descriptions available.