Identify a B2B brand of India. If you were to reimagine the business proposition the organization for the year 2030, reflect on the following aspects - 1. Identify the key growth strategies/opportunities that will be available (Hint - Ansoff's Matrix).

2. Reflect on the key areas of business research you will recommend to the organisation to take up over the next 3 years to remain relevant to its stakeholders. (Identify the title/scope/research objectives and research methodology)

3. If you are multi-product or a services organisation, reflect on the portfolio management strategies over the next 3 years and then the 5 years that follow. (Hint - BCG matrix). If you are not a multi-product/services organization, would you recommend introduction of new product/service lines as part of your portfolio. Justify your stance

4. Identify your 'cash cow' or 'stars' as per the BCG matrix. Craft the customer personas for these offerings in the market of your choice. If you are a single product organisation, craft customer personas based on your key product/service offering

5. Justify the scope of using CLTV for your business decisions.