Question
Identify a B2B company that has a strong internet presence. What kind of target segment the company appealing to? What is the kind of appeal
Identify a B2B company that has a strong internet presence. What kind of target segment the company appealing to?
What is the kind of appeal that the website is using?
What suggestions you can provide to improve their online marketing presence?
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Marketing Management
Authors: Greg Marshall, Mark Johnston
2nd edition
9781259094972, 78028868, 1259094979, 978-0078028861
