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Identify a brand of soft drink. Utilizing design thinking process, design a viral marketing campaign targeted at teens. [30 marks] Discuss the challenges marketers might
- Identify a brand of soft drink. Utilizing design thinking process, design a viral marketing campaign targeted at teens. [30 marks]
- Discuss the challenges marketers might encounter when implementing this viral campaign. [10 marks]
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Marketing Channels
Authors: Rosenbloom
8th edition
9781133707578, 324316984, 1133707572, 978-0324316988
