Identify a brand that demonstrates one of these principles of engagement.

For example, perhaps a brand used a narrative to help consumers understand why they are doing what they are doing (e.g., TOMS). Or perhaps a brand has an ecommerce site that appeals to a "lazy consumer" (i.e., Energy principle) by making finding and purchasing products as easy as possible (e.g., Amazon). Or perhaps a brand is working with a nonprofit to associate themselves with a cause that their target market cares about (e.g., Patagonia).

Describe in detail what the brand is doing that makes it a good example of using one of the principles of engagement (E, N, G, A, G, or E). If possible, provide an image or a link to illustrate your example.