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Identify a car rental business in Mauritius which primarily targets low- and medium-income tourists and provides car rental services tailored to their needs and preferences.

image text in transcribed Identify a car rental business in Mauritius which primarily targets low- and medium-income tourists and provides car rental services tailored to their needs and preferences. Using both primary and secondary data, you are required to: a) analyse the general environment in which the car rental company operates with the support of the PLEST framework; b) analyse the task/ industry environment for the segment in which the car rental company operates and determine whether each of the five forces is High, Moderate or Low (with the support of the Porter's Five Forces model). You are ultimately required to make an overall assessment of the attractiveness of this segment of the hospitality and tourism industry; and, c) assess the attractiveness of the industry in which the company operates and make an overall conclusion. Identify a car rental business in Mauritius which primarily targets low- and medium-income tourists and provides car rental services tailored to their needs and preferences. Using both primary and secondary data, you are required to: a) analyse the general environment in which the car rental company operates with the support of the PLEST framework; b) analyse the task/ industry environment for the segment in which the car rental company operates and determine whether each of the five forces is High, Moderate or Low (with the support of the Porter's Five Forces model). You are ultimately required to make an overall assessment of the attractiveness of this segment of the hospitality and tourism industry; and, c) assess the attractiveness of the industry in which the company operates and make an overall conclusion

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