Identify a company of your choice and discuss the following;

1. Using the laddering technique, and Porter's five forces discuss its competitive advantage

2. Using the value chain analysis, identify its value creation functions and support functions

3. Discuss the business-level and corporate-level strategies of your chosen firm

4. As a strategic manager, what measures will you adopt to increase the competitive advantage of the firm globally and earn above-average returns?

5. What ethical issues will you address differently and why?