Identify a company of your choice and discuss the following; 1. Using the laddering technique, and Porter's
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Identify a company of your choice and discuss the following;
1. Using the laddering technique, and Porter's five forces discuss its competitive advantage
2. Using the value chain analysis, identify its value creation functions and support functions
3. Discuss the business-level and corporate-level strategies of your chosen firm
4. As a strategic manager, what measures will you adopt to increase the competitive advantage of the firm globally and earn above-average returns?
5. What ethical issues will you address differently and why?
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