Identify a consumer that you will use for this assignment, it can be yourself, a friend or family member or a fictional person. The consumer you have selected will be referred to as "your consumer" throughout the assignment. Your consumer is searching for a new jacket for winter. Please use this scenario to answer the following questions unless stated otherwise. QUESTION 1: (14) Explain who your consumer is in depth by discussing their: Age and generational co-hort Race Ethnicity Location/Geographical area Education, Employment and Income Place in the family life cycle Needs/Hobbies/Interests QUESTION 3: (19) Different types of products and services generate various value bundles for a customer. The winter jacket that your consumer is I need of, is seen as a durable product. Apply the matrix of values and consumer roles for the jacket to their situation. Answer the question by drawing up a table with headings and filling in the relevant value and your application of each, in on the table. QUESTION 4: (10) Your consumer has made decisions on multiple purchases before. As the need arise for a winter jacket, list the steps in the decision-making process and provide an example relevant to your consumer for each step. QUESTION 5: (7) Say for example your consumer is a middle-aged lady named Beatrice. She has been married to her husband John for 15 years. They have 2 children, and they all reside in the same household together. They are both working and receive an average income every month. This scenario describes one of the five (5) basic stages of the traditional household life cycle. Name all five (5) stages of the traditional household life cycle in the correct order. Indicate the current stage that Beatrice and John are in AND the current stage your consumer is in. QUESTION 6: (8) Lerato and Angela, both stay-at-home moms, are discussing a new design winter jacket that they saw at Blue Dot, a new trendy store that opened in their local mall. They are comparing it to the jackets that they have bought at Woolworths the previous winter. Identify and discuss the four (4) basic strategies that the marketers of Blue Dot can employ when attempting to change the cognitive component of Beatrice and Angela's attitudes. QUESTION 7: (6) Tshepo is the Marketing manager for Eureka hardware. Tshepo is very successful in his career and because of his good performance, he was rewarded with an employee of the month award, which he proudly displays in his office. Tshepo attributes his success to hard work and good luck. Tshepo is also a superstitious man and wears a jacket that his grandfather gave him, for good luck. Tshepo yearns to have his own successful business one day that he can leave to his children to take over when he retires. Based on the above scenario, identify the three (3) different ways in which Tshepo is using possessions to extend his self-concept. Provide examples of each from Tshepo's case. QUESTION 8: (9) Lindiwe's online retail store, SportyBabes, specializes in the distribution of sports jackets for men and women. She feels the need to re-structure her website and social media handles, so that she can use them to attract more consumers as well as to sell her merchandise. Identify three (3) social media platforms that you think is suitable for Lindiwe in promoting her online store to reaching your consumer. Justify each of your answers by explaining and providing an example. QUESTION 9: (8) Need arousal begins with the stimulus that causes the recognition of a need. Your consumer has a need for a new winter jacket. Name each of the four (4) types of arousal and give an example of how each one of these arousals can stimulate your consumer with regards to their need for a winter jacket