1. Identify a fast-moving consumer good that was generally speaking UNsuccessful in being viable in the market.
2. Identify the factors :
   • Made the product successful in entering and/or growing in the market (in part). In other words, despite its overall failure, what did work?
   • Made the product ultimately unsuccessful in entering and/or growing in the market. What was the straw that broke the camel's back?
3. Suggest what should have been done differently to enter and/or grow in the market and be SUCCESSFUL.

4. What are at least three ways in which open Innovation or collaboration could be use to promote entrepreneurship and/or new ventures ? Give specific examples.

5. What are at least three actions a company must engage in to ensure that open Innovation or collaboration promote entrepreneurship and/or new ventures ? Give specific actions a company could use.

6. What are at least three pitfalls that a company should avoid that could cause open innovation or collaboration to diminish the company's ability to engage in entrepreneurship and new ventures? Give specific examples.