Identify a list of possible civil services that are in high demand (10 points 10) Hint search for the most frequent household services in demand Hint look for the most services used in the US and suggest common services between Canada and US Design market segments (20 points 15) Hint consider segmenting customers and service providers (External Analysis, sides 23 and 24) Hint justify why these segments can be a good market target Conduct SWOT analysis (30 points) Hint link the competencies to opportunities Hint take into account the expansion into the international market Set effective marketing strategies to attract users (consider the budget limit of start ups, the number of your suggestion is unlimited but prioritise them) (30 points 15) Hint focus on both customers and local service providers For customers, pay attention to close social networks such as family and friends For service dealers, think of an incentive system to attract them Hint Since the value of any social platform is defined by the number of users, you need to set plants for attracting users (early experience with successful e businesses like Facebook, Linkedin, Twitter, Amazon, eBay, and Airbnb in attracting users is a good point to start with)

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Identify a list of possible civil services that are in high demand (10 points+10) Hint: search for the most frequent household services in demand. Hint:

Identify a list of possible civil services that are in high demand (10 points+10)

Hint: search for the most frequent household services in demand.

Hint: look for the most services used in the US and suggest common services between Canada and US

Design market segments (20 points+15)

Hint: consider segmenting customers and service providers (External Analysis, sides 23 and 24).

Hint: justify why these segments can be a good market target.

Conduct SWOT analysis (30 points)

Hint: link the competencies to opportunities

Hint: take into account the expansion into the international market

Set effective marketing strategies to attract users (consider the budget limit of start-ups, the number of your suggestion is unlimited but prioritise them) (30 points+15)

Hint: focus on both customers and local service providers. For customers, pay attention to close social networks such as family and friends. For service dealers, think of an incentive system to attract them.

Hint: Since the value of any social platform is defined by the number of users, you need to set plants for attracting users (early experience with successful e-businesses like Facebook, Linkedin, Twitter, Amazon, eBay, and Airbnb in attracting users is a good point to start with)