Question
Identify a local company that only operates domestically but you believe that it has the potential to go global. Briefly describe the company and its
Identify a local company that only operates domestically but you believe that it has the potential to go global. Briefly describe the company and its products/services. (a) Informed by this week's concepts about global marketing, form and present a high-level marketing strategy for this company to market its products/services in a foreign market of your choice. (b) How might this company deploy advanced analytics to equip its leaders with the information needed for better, faster decision making? Can you suggest some global business services organizations that could help?
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