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Identify a market in an underserved country and analyze the opportunities and challenges associated with this country's market. In particular, assess the country s cultural
Identify a market in an underserved country and analyze the opportunities and challenges associated with this country's market. In particular, assess the countrys cultural attitudes toward the products, as well as key indicators ie demographics, political, legal, economic, and technological factors that would provide both challenges and opportunities.
Determine whether or not your company should expand to the chosen country. Your presentation should include the following topics:
Identify the underserved country market and analyze the opportunities and challenges associated with this country market.
Present the facts that you based your decision on from your research sources.
Identify major cultural challenges.
Identify major demographic, political, legal, economic, and technological challenges.
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