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identify a minimum of four trends that will come into focus within the next five years that are relevant to the topic of Online Shopping,
- identify a minimum of four trends that will come into focus within the next five years that are relevant to the topic of Online Shopping, from a stakeholder perspective.
- Identifying trends, you can use PEST (political, economic, social, and technological factors) or DEFB (drivers, enablers, frictions, and blockers). With PEST, you can discuss the political factors that are driving a specific trend. For example, the government had provided a tax break for individuals driving a hybrid or electric cars. Therefore, we can forecast an increase in consumer demand for hybrid or electriccars.
- Each trend analysis should include:
- Current examples of the trend: events, inventions, modifications, applications, etc.
- Current claims about the trend: statistics, quotes, papers and research, etc.
- List of counter-trends (if applicable), with references
- Implications for related industries
- Trend name
- Category description
- Signals
- The present-day evidence or reasoning behind your selection of the trend, such as:
- Your source for the trends, with references
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