Identify a new market you would like to enter - choose a country where Lindor either is not distributed or has relatively limited distribution.

Retool the Lindor chocolate truffle balls in a way that they will drive Lindt's market share and sales. This can include such modifications as resizing, reshaping, and repackaging. *based on consumer behavior, needs, etc.

Develop a brand name and slogan for a new product. (Base your work on your understanding of consumer behavior in the chosen market).

Develop an advertising plan, and for the purpose of this presentation, focus on one form of media. Submissions should include why you chose the selected form of media and an example of the creative