Question
Identify a problem faced by a multi-national brand today and propose a research proposal that implements each step of the marketing research process. In your
Identify a problem faced by a multi-national brand today and propose a research proposal thatimplements each step of the marketing research process.In your proposal, be sure to identify the research question(s) and sources of both primary and secondary data. Discuss how the research results will help the business or organization.
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
