Identify a product or service introduced to the market in the last year and answer the following questions:

First describe the product and the industry, segment, and niche.

Tell who the target market customer is (e.g. working professionals, who are too busy to go out and who in some cases have their employer paying for their meals due to long work hours)

Why it fills an unmet need in the market (e.g. restaurants who do not normally provide delivery service).

Tell if this industry is growing or contracting and support this with facts.Who is the competition?

What makes this product or service different from the competition?

Will this product be successful longer term and why?