Question
Identify a product where it would be effective to advertise using each media and a product where this media form would be ineffective. Note: this
Identify a product where it would be effective to advertise using each media and a product where this media form would be ineffective. Note: this means you would have 14 different products with 2 for each media i.e. one effective and one not effective. For example: I might say for TV an effective one would be Doritos based on the coverage, reach, sight, favorable image etc while an ineffective might be a new laptop since the message time is short for such a complex product and it will face clutter from the many other commercials that bombard a TV watcher as well as it would be harder to reach the specific target market that might be interested in such an innovative technical product.
TV Media
Radio Media
Magazine Media
Newspaper Media
Outdoor Media
Direct Mail
OutcomeDigital/Interactive Media
Step by Step Solution
There are 3 Steps involved in it
Step: 1
1 TV Media Effective Product Fast food chain eg McDonalds TV offers broad reach and visual appeal making it ideal for showcasing appetizing food image...Get Instant Access to Expert-Tailored Solutions
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Step: 2
Step: 3
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