Identify a product where it would be effective to advertise using each media and a product where this media form would be ineffective. Note: this means you would have 14 different products with 2 for each media i.e. one effective and one not effective. For example: I might say for TV an effective one would be Doritos based on the coverage, reach, sight, favorable image etc while an ineffective might be a new laptop since the message time is short for such a complex product and it will face clutter from the many other commercials that bombard a TV watcher as well as it would be harder to reach the specific target market that might be interested in such an innovative technical product.

TV Media

Radio Media

Magazine Media

Newspaper Media

Outdoor Media

Direct Mail

Outcome Digital/Interactive Media