Question
Identify a product you use every day. Assume you are the marketer of the product and want to convey the ways your product differs from
Identify a product you use every day. Assume you are the marketer of the product and want to convey the ways your productdiffersfrom competing products in the marketplace. do adifferentiation strategyto promote your product and create a competitive advantage. How will you make this product stand out against the competition?
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
