Question
Identify a retailer that effectively uses store design as a source of competitive advantage. Describe how the store design... Helps the retailer to stand out
Helps the retailer to stand out / capture attention
Reinforces the company's brand image
Helps shape perceptions of the brand
Makes consumers feel a certain way
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Market Based Management
Authors: Roger Best
6th edition
130387754, 978-0130387752
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