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Did Wendy's Twitter campaign increase the company's sales and profits? Use the customer journey to speculate about why and how it might or might not
Did Wendy's Twitter campaign increase the company's sales and profits? Use the customer journey to speculate about why and how it might or might not have an effect. (660 words max)
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Wendys the fastfood chain launched a Twitter campaign in 2014 dubbed Value Menu which aimed to promote its affordable menu options and engage with customers on the social media platform The campaign w...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
