Question
Identify a service experience you had that ineffective service technology made more difficult. Describe the service encounter in detail to highlight the role of technology.
Identify a service experience you had that ineffective service technology made more difficult. Describe the service encounter in detail to highlight the role of technology. What could the service organization do to improve the service technology?
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
