Identify a social marketing campaign aimed at addressing a health behavior. Include your example (screenshot of an ad, or commercial, etc. Just something so I can see what you are referencing).

Then identify the following: target audience targeted behavior change Marketing mix Product Price Place Promotion Any potential negative side effects to message? (eg. pointing out that drinking can cause weight gain, which may have lead to people skipping meals to save theor calories for drinking). Are any social norms being addressed and if so, what are those? Any overall thoughts about your chosen ad or campaign?