Identify an effect of deregulation on service marketing.

The expertise of industries like airlines and trucking lies in what they produce, so they do not seek to grow through service.

In airlines, all fares, routes, and commissions are now determined and monitored by the government.

The use of the word advertising is cginsidered to be detrimental to customer loyalty and satisfaction.

Marketing decisions that used to be fully controlled by the government are now within the control of individual firms.