Question
Identify and analyze a recent crisis surrounding an idea (eg.: climate change), a person (e.g., R. Kelly), or a product (e.g., Facebook). Provide a link
Identify and analyze a recent crisis surrounding an idea (eg.: climate change), a person (e.g., R. Kelly), or a product (e.g., Facebook). Provide a link to a specific telecast, webcast, article, etc., so we can each view/read/listen about your example before commenting. Be thoughtful, respectful, and academic when answering the following questions regarding your crisis:
- (Identification of crisis & accessible link to specific telecast, webcast, article, etc.)
- How did the source engage in image repair?
- Which of Benoit's strategies were used?
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Recent Crisis The Facebook Papers Source The Facebook Files a series of articles published by The Wall Street Journal in September 2021 revealed that ...
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Marketing Research
Authors: V. Kumar, Robert P. Leone, David A. Aaker, George S. Day
13th Edition
1119497639, 978-1119497639
