Question
Identify and apply another guiding theory (not Social Cognitive Theory) for BEST (Better Environmentally Sound Transportation) that could be applied to understand the behaviour change
Identify and apply another guiding theory (not Social Cognitive Theory) for BEST (Better Environmentally Sound Transportation) that could be applied to understand the behaviour change required for citizens to cycle to events and activities. Suggest a specific type of research that could be undertaken to better understand some of the factors within the theory you have chosen.
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
