Identify and describe a product that might be used on a daily basis. Then respond to the following questions:

1. As a marketer of that product, who would be the target market?

2. Make sure to create a differentiation strategy that would lead to a competitive advantage.

3. List some features of the product you identified above.

4. Now, review the three levels of the product. Discuss all three levels relating to that same product. What is the marketing implication of your list of features of the product versus the three levels of product analysis?

5. At what stage of the PLC is this product? Discuss how the marketing mix changes based on the stage of the PLC.