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Identify and describe the five strategies for keeping a trademarked brand name from becoming a generic product name.
Identify and describe the five strategies for keeping a trademarked brand name from becoming a generic product name.
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Maintaining the distinctiveness of a trademarked brand name and preventing it from becoming a generi...
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Fundamentals of Investments, Valuation and Management
Authors: Bradford Jordan, Thomas Miller, Steve Dolvin
8th edition
1259720697, 1259720691, 1260109437, 9781260109436, 978-1259720697
