1. Identify and describe the legislative and regulatory requirements the organisation must comply with as relevant to the marketing plan
2. Outline the planning processes you would need to undertake when organising promotional activities?
3. What is the difference between a marketing and a business objective and provide 2 examples of each. Explain the organisation's marketing objectives and how they support the overall business objectives?
4. What are 3 mandatory requirements for a successful promotional strategy? Give an example of a promotion you have seen that demonstrate these.
5. What are the 5 types of promotional tools available to support a product or service promotion? Provide 2 examples of each promotional tool and how they could be used for a B2B and B2C promotional campaign
6. Explain how common promotional activities can support marketing objectives with reference to

Advertising

Media announcements

Client functions Employee functions Product launches web pages