• Identify and describe the movie, documentary, series or show
• Who is the movie, documentary, series or show targeted to?
• What media are being used and attach or include examples? Comment on COVID-19 in terms of media. For example, you could say something to the effect of, Prior to COVID, Disney has executed a lot of in-person events and/or included invitations to watch premieres at a movie theater. But given the COVID-19 pandemic, even in it's aftermath in Fall 2021, Disney has heavily increased their Google Adwords and Social Media platforms.
• What is the message being sent via the media? Is brand messaging still mentioning COVID-19 in their message? (i.e. for every ticket purchased, we are donating 25% towards COVID-19 booster shot vaccine research trials for all Adults in 2021.)
• What are the specific goals sought by the entertainment company?
• What would you do differently in the future?
• How has social media been used?How should it be used in the future?
• What recommendations would you make to the entertainment company as it relates to advertising and promotions and the movie or series or show?