Question
Identify and discuss THREE macro-environment factors a company needs to monitor when operating a transactional e-commerce site of your choice. Support your answers with examples.
Identify and discuss THREE macro-environment factors a company needs to monitor when operating a transactional e-commerce site of your choice. Support your answers with examples.
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Advertising & IMC Principles & Practice
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
9th Edition
9780132998208, 0132163640, 132998203, 978-0132163644
