identify and elaborate on a couple of alternative strategy options (at functional, or at business level, or both) the costco could undertake to solve the identified by your strategic management problem or issue.

These are the problems - Based on my research, the main strategic management problem or challenge facing Costco is increased competition in the retail industry. With the rise of e-commerce, many traditional brick-and-mortar retailers are struggling to keep up, and Costco is no exception. Additionally, Costco's business model of selling bulk products at low prices is being replicated by other retailers, which makes it harder for Costco to differentiate itself from the competition. Furthermore, Costco's expansion into international markets has also presented challenges, such as navigating different cultural and regulatory environments. These challenges require Costco to continually adapt and innovate in order to maintain its competitive edge in the retail industry.