Identify and evaluate opportunities for your new Backpack company using Growth Strategies and segmentation, targeting and positioning strategy

The segmentation, targeting and positioning process involves a series of steps which include the identification of the market segment you will target to achieve the marketing objectives you have identified in step 1. The market segments have been established in the simulation and consist of (university students, school children, urban commuters, luxury trend followers, outdoor enthusiasts) Evaluate the market segment you find the most attractive and want to target. Provide solid rationale as to why you are targeting a specific market. Which targeting strategy are you using- mass marketing, differentiated strategy, niche strategy or micromarketing strategy?