Identify and explain the four key shifts described in the article which are driving the transformation of the 323 sales structure. {6 marks) Which of these disruptive shifts do you think will have the most impact on the 823 environment and why? (2 marks} . Will these shifts bring sales and marketing closer together, or farther apart? Explain your choice and provide at least two examples. (4 marks] How will this affect the role of customer service? {2 marks) How will availability and easy access to data affect a BZB marketer's role and success? {3 marks} Describe specifically with examples how a 328 marketer could support a BZB salesperson to be successful in their new, evolved role? (:1 marks)! . What are the three pillars driving the transformation of 215t century commercial capability? Describe each one and provide a reallife, specific 323 example for each pillar. {9 marks) Explain how a B2B organization can position and prepare itself to successfully compete in this new marketplace. ['6 marks} Considering the information presented in this paper, how do you see yourself playing a role in this transforming 323 sales and marketing environment? Where will you fit in and why? {6 monks)