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Identify and explain the four major categories of business market customers. Explain the major differences between business and consumer markets. Describe the seven types of
- Identify and explain the four major categories of business market customers.
- Explain the major differences between business and consumer markets.
- Describe the seven types of business goods and services.
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Essentials of Marketing Research
Authors: Barry J. Babin, William G. Zikmund
6th edition
9781305688094, 1305263472, 1305688090, 978-1305263475
