"identify and justify the potential source(s) for the new recommended forms of creativity".

This is a question in my assignment, however, im not sure what it means by potential sources for the new recommended forms of creativity? What is a potential source for this.

To give some more info, my chosen organisation is Qantas Airlines and my recommended forms of creativity are basically ;

-something to do with their points which is creative

-making customer service beyond exceptional (example is giving customers a souvenir)

-having a booth in airports that no other airlines have

This is the whole assignment if it helps to get an understanding of the question

Using a real life organization as your reference:(You are not allowed to use Uber or Uber Eats )

1. Provide rationale for selecting this organization and identify how your organization can develop some new forms of creativity to improve competitiveness for both domestic and global markets. (what can the organization do differently creatively to grow market share in Australia and the rest of the world) ?

2. Critically review the potential creativity blocks that could be a barrier for the organization's creativity initiatives

3. Identify and justify the potential source(s) for the new recommended forms of creativity.

4. What creativity stimulating techniques can the organization use to improve creative effort to improve competitiveness both in Australia and globally?

5. Identify and analyze economic, social and environmental forces that could impact on the success your new forms of creativity and that can be useful in developing a corporate social responsibility strategy. Recommend an action plan for corporate social responsibility strategy that can be used by your organization .