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Identify any advertising medium you will use, the nature of the advertising piece, and the frequency of advertising. Explain any publicity you will get and
Identify any advertising medium you will use, the nature of the advertising piece, and the frequency of advertising. Explain any publicity you will get and how you will arrange this exposure. Describe any personal selling you will engage in, how you will get your prospects, how you will approach them, and any sales aids you will use. Explain any sales promotion techniques you intend to use and any risks involved
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