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Identify any real time product or services which failed in the market. Try to choose a multinational product only, preferably Canadian. You have to analyze
Identify any real time product or services which failed in the market. Try to choose a multinational product only, preferably Canadian. You have to analyze why this product or service did not click in the market. Then you have to come up with your solution if you were the Matketing head or CEO, how will you relaunch it
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
73404829, 978-0073404820
