Question
Identity (at least 3) of your favorite brands. If each came to life as a person, what kind of person would he or she be?
Identity (at least 3) of your favorite brands. If each “came to life” as a person, what kind of person would he or she be? Describe the brand personality of each – on what basis do you infer these traits?
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Marketing Management
Authors: Dawn Iacobucci
1st edition
1285429958, 978-1285429953
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