1. Social media can be described with three properties: 

(a) Very rich, vivid sensory experiences versus relatively simple, even impoverished sensory experiences;

(b) Primarily social in nature versus more industrious goals;

(c) Commercial versus non-commercial. How would you describe Rogue Sheep’s Postage application in terms of these three social media properties?

2. What segment of the population do you think might be most likely to become avid users of the Postcard application? Explain your answer.

3. Rogue Sheep’s Postage application contains various postcard themes. How can the volume of digital postcard traffic on these different themes help Rogue Sheep to identify different groups (or network cliques) that may be viable target markets for given products or services?