Identify at least three ways in which Kendra Scott sought to differentiate itself from rival jewelry firms. Multiple Choice O O O O Full range of services, being an online-only retaller, and appeals to customers' unique tastes. Co-creation of value through a "Design Your Own" process for customers, complete line of products, and superior service. Quality of products, multiple features, and wide selection (one-stop shopping). Superior service perceived as luxurious and prestigious, and product reliability. Co-creation of value through "Design Your Own" process for customers, being an online-only retaller, and product reliability